Chic By Nature

Jones New York Launches Eco-Friendly Line

by Erin on July 22nd, 2007

Jones New York is jumping on the hybrid bandwagon with a green-friendly new line. Called “J”, it’s a spring line that is “casual and eco-influenced”.

“With Jones at 35, it’s always important to continue to evolve the brand,” said Lynne Cote, chief executive officer of wholesale for sportswear, suits and dresses at Jones Apparel Group Inc. “It’s a more relaxed way of dressing, different from the more tailored clothing Jones is known for.”

J will have three different eco-lines. “Pure” will be 100% organic, “Smart” will use organic and non-organic fabrics like lycra and “Simple” will not be organic, but it is promised that “it fits into the line’s premise through the casual chic style.”

“It really is about fashion first,” Cote said. “She’s not willing to give up the look to go green, and we don’t believe fashion has evolved so much that we can be 100 percent green with everything, so we are focusing on the fabrics.”

The collection will also divide its pieces into three distinct categories: “Essentials”, which will consist of travel-friendly staples; “Spa Wear” which will have more detail and colors; and “Classification Category”, which will have the most variety in terms of garments, fabrics, and details.

The prices will be fairly reasonable too, with a basic tank going for around $10.00 and jackets being about $75.00.

They are hoping to launch this line this spring at retailers like Dillard’s and Macy’s.

“We know we are here to stay, and we are not putting a ‘for sale’ sign out,” Cote said. “We wouldn’t be investing in this brand like we are if we weren’t confident.”

I got all this information from Women’s Wear Daily. Have a subscription? Check out the full article here.

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POSTED IN: Chic News, Organic Fashion